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Summary

Zoobles! is a miniature figure toy line created by Spin Master as the girls' version of Bakugan. Both lines use the same gimmick, that being, pop-up spheroids which open when contacting a magnet. These figures were originally released on August 2010 in the United States, consisting of a wide variety of animal characters Spring to Life! when placed on a magnetic card or their Happitat. The success of the franchise pushed it's market across seas to, most famously, Japan, licensed under Zoobles! by the Japanese toy division of Sega.

The entire toy line was later released in Japan by Sega Toys in March 17, 2011,^[1]having a lot of changes in the canonical universe, while incorporating both candy and sweets themes into the characters and toys. In addition, Recipe Cards, special magnetic cards were also included in each release. These cards had the same feature as the Happitats, which were considered as activation points to the Zoobles when it came contact. However, some of the playsets that were released in Japan weren't available in the American versions.

Nearly every zooble has a unique happitat with a magnet on its 'hot-spot' that makes it transform. The happitat doubles as daytime play center and a cozy house to sleep night. Happitats vary in color and theme, but are functionally the same.

Zoobles also has multiple points of articulation for playability, and even blink their eyes while the player "pets" its head. Each one possesses a unique set of characteristics based on their individual personality and location within Zooble Isle. To distinguish each Zooble (aside from visual differences) they have all been individually named and numbered so children are able to keep an inventory of their collection.

Zooble Variations

Though Zoobles all possess the same primary function, Spin Master has adapted and released several variations, which were later released worldwide:

Twoobles - a double pack version of the standard Zoobles. It consists of Two Zoobles using a dual Happitat for both activation and sleep. Twoobles exist in every region of Zooble Isle.
Dee-lights - Special Zoobles that light up and provide a special glow with their unique Happitat.
Special Edition - Zoobles that are embellished with gems, flocking and other special decorations. They are far more decorative than the standard Zooble and come with Deluxe Happitats.
Hair-doobles - Special Zoobles that have removable hair extensions and earrings.
Zooble Mamas and Zooblings - These zoobles have their own baby zoobles, which can be placed in their mother's stomach.
Glow-in-the-Dark - These special zoobles can glow in the dark to a dark room alongside their happitats.
Dressoobles - Special Zoobles in which their Happitats doubles as fashion accessories, allowing the player to dress them up.
Chatteroos - Zoobles that has a special switch that allows them to talk.

Playsets

Spin Master and Sega Toys also released several playsets for the Zooble toys to interact on. Each of them released all around the world while some were exclusives to several countries.

Kelp's Underwater Adventure

Based on the Underwater World of Seagonia, the playset has two hotspots that makes the Zoobles pop out. Comes with one Zooble named Kelp. Released in Japan as the Candy Water Park (キャンディーウォーターパーク Kyandīu~ōtāpāku^?) Playset by Sega Toys, with multiple color alterations. Comes with one Zooble named Mel.

Razoo's Treehouse

The second playset of the series, the playset itself contains multiple activation points and swings. Comes with one Zooble named Razoo. Released in Japan as the Candy Tree House (キャンディーツリーハウス Kyandītsurīhausu^?) Playset by Sega Toys, with multiple color alterations. Comes with one Zooble named Randy.

Rest Nest

A Special carrying case that can carry over 20 Zoobles. Also has one hotspot for activation. Comes with a one owl Zooble.

Blossoming Garden

One of the smaller playsets of the franchise, the Blossoming Garden playset contains numerous accessories but has limited activation points.

Spike's Birthday Party

Based on the region of Pinegrove, this is one of the larger playsets of the franchise. Spike's Birthday Party Playset contains 5 activation points and a trap door. The petals has activation points as well and can be spin around for more playability. Comes with one Zooble named Spike. Released in Japan as the Flower House (フラワーハウス Furawāhausu^?) Playset by Sega Toys, with multiple color alterations. Comes with one Zooble named Harry. The Birthday Party Playset won Grand Prize in the 2011 Japanese Toy Grand Prix.^[2]

Zooble Mama & Babies

A entirely new playset released, it has two activation points and interactivity to both Zooble Mama and its Zoobling.

Arctic Inn

Based on the Icy Region of Arctania. The Arctic Inn is the smallest playset in the entire franchise and the first of the Drop-Ins Playsets. The whole set contains one activation point, one mini playset and two accessories.

Arctic Swell's Dream Creamery

Based on the Icy Region of Arctania. The Arctic Swell's Dream Creamery is the second of the Drop-Ins Playsets. The whole set contains one activation point, one mini playset and two accessories.

Sparkling Carry Case (キラキラキャリーケース, Kirakirakyarīkēsu^?): Both released in Japan and in America, the Sparkling Carry Case can carry over 20 Zoobles. It also has one activation point on top.

Exciting Party 11 (わくわくパーティー11, Wakuwaku pātī 11^?): Only released in Japan by Sega Toys, the Exciting Party 11 is a gameboard that allows to play games using Zoobles. The board has 10 holders for the Zoobles themselves (5 in each end) and comes with 11 interchangeable Magnetic game sheets. Over two players were needed.

Candy Factory (キャンディーファクトリー, Kyandīfakutorī^?): Only released in Japan by Sega Toys, the Candy Factory is the largest playset in the entire franchise. The whole playset has a grand total of eight activation points and it can house in 20 Zoobles.

Terminology

Zoobles

The Zoobles are magical mischievous creatures living in the mystical Zooble Isle. Each Zooble were full of mischief and can also assume into their ball forms to travel into great distances. In the Japanese Version, the Zoobles were born form the Magical Candy Factory, each of them were based on sweets and flavors. They all live in the magical world of Candy Land, where they all live their daily lives.

Worlds

See Also: Zooble Island and Candy Land.

Media

Anime

An anime adaptation of the toyline, titled Zoobles! was produced by Dong Woo Animation in Korea and premiered on May 18, 2011 on Seoul Broadcasting System.^[3] The series is been dubbed in Japanese and 4 episode were shown on the Japanese website for promoting the toys in Japan. Later on, the series premiered in TV Tokyo's NoriNori♪Nori Suta block, alongside Hamtaro and Kagayake! True Princess Lilpri in late 2011. In January 2012, the series is announced to depart on the NoriNori♪Nori Suta block and have its official TV premiere on February 5, 2012,^[4] replacing Bakugan Battle Brawlers: Gundalian Invaders in its initial timeslot.

The series is written by Tetsuo Yasumi, best known as the head writer of the anime adaptation of Happy Happy Clover with Japanese producer Mitsuko Ohya of Duel Masters in charge of production. Character designs in the series were done by Nam Jong-Sik of Animal Yokocho and Kazuya Hayashi of Happy Happy Clover.

Videogame

An official game to the toyline titled Zoobles! Spring to Life! was developed by Now Production for the Nintendo DS and released on November 1, 2011.

Reception

The toyline is awarded as the Best Girl Toy of the Year in 2011. In Japan, the toys has sold about 200,000 units in less than three months prior to its first release.^[5]